INCENTIVE TRAVEL UNLOCKED - Fresh Thinking. Bold Ideas. Better Connections

Explore the trends shaping incentive travel. Exchange ideas with industry peers. Discover new perspectives to inspire your next program.

Wednesday, November 25, 2026

One Hour · Virtual Event

Time zone - Start time

Newfoundland - 2:30 PM

Atlantic - 2:00 PM

Eastern- 1:00 PM

Central- 1:00 PM

Mountain - 12:00 PM

Pacific - 11:00 AM

Complimentary · Members and non-members welcome

Ready to unlock what's next?

One hour. Countless possibilities.

What if one hour could unlock a fresh idea for your next incentive program, a new perspective on an industry challenge or a valuable connection that strengthens your professional network?

If you plan or manage one or more incentive travel programs annually, SITE Canada invites you to join an interactive virtual forum designed to challenge convention, exchange ideas and explore what's next.

This isn't another webinar where you simply sit back and listen. It's an opportunity to contribute, learn from your peers and leave with fresh perspectives you can put into practice.

Unlock what's possible

• Unlock Industry Insights

• Discover key findings and emerging trends from the Incentive Travel Index (ITI), presented by Mark Zanetti of Niagara Falls Tourism.

• Unlock New Ways of Thinking

• Join engaging, peer-led conversations exploring six important questions shaping incentive travel today.

• Unlock Meaningful Connections

• Connect with fellow incentive travel professionals and discover how SITE Canada's Regional Ambassador Network can help you build relationships throughout the Canadian incentive travel community.

Six conversations. Fresh perspectives.

Explore the questions and opportunities we'll be discussing:

1. The Gift of Connection: Personalization at Scale

Topic: Designing personalized gifting experiences for diverse incentive groups.

Explore how planners and suppliers can create gifts that feel individually selected, even for large groups. Discuss attendee preferences, cultural considerations, technology, gifting moments throughout the itinerary, and the balance between personalization and operational practicality.

2. Inspiration Has No Passport: Borrowing Ideas Beyond Our Industry

Topic: Finding creative inspiration in unexpected places.

Explore how ideas from entertainment, hospitality, art, technology, wellness and popular culture can inspire the next generation of incentive travel. Participants share trends, experiences and unconventional ideas that could be adapted to motivate and reward incentive winners.

3. The Next Generation Effect: Attracting, Empowering & Retaining Tomorrow's Leaders

Topic: Building a workplace and industry culture where emerging talent can thrive.

Explore what the next generation of incentive travel professionals wants from their careers, including meaningful work, mentorship, flexibility, career mobility and opportunities to lead. Discuss how organizations can evolve their cultures to attract fresh talent and give emerging professionals a reason to stay.

4. Destination: Unexpected — Making the Case for Somewhere New

Topic: How to position emerging and lesser-known destinations as compelling incentive travel choices.

Explore how to move clients beyond their usual destination shortlist by presenting fresh locations with distinctive experiences, strong value propositions and compelling stories. Discuss how to overcome familiarity bias and build confidence in destinations that may not yet be on a client's radar.

5. Beyond the Green Promise: Making Sustainable Incentives a Reality

Topic: Turning sustainability commitments into practical, measurable program decisions.

Explore how incentive travel professionals can integrate sustainability into destination selection, transportation, accommodation, food and beverage, gifting and activities without compromising the quality of the attendee experience. Discuss what is realistic today, what clients expect and how to demonstrate tangible progress.

6. Beyond the Wow: Proving the Power of Incentive Travel

Topic: Demonstrating the business impact, measurable ROI and strategic value of incentive travel.

Incentive travel creates extraordinary experiences, but how do we prove its value to the people controlling the budgets? Explore how planners and suppliers can connect memorable experiences to business objectives, employee engagement, sales performance, retention and return on investment

Be part of what's next.

Whether you're an experienced incentive travel professional or looking to broaden your industry connections, your perspective belongs in this conversation.

Open to SITE members and non-members. Complimentary registration.

INCENTIVE TRAVEL UNLOCKED

Fresh Thinking. Bold Ideas. Better Connections.

Unlock your potential. Connect with SITE.

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