President’s Message

October, 2017

Fall is in the air and a feeling of change and renewal is upon us.

The SITE Canada Board of Directors is reflecting on our achievements for the year so far and we have begun to look ahead to 2018.  Nominations for the 2018 Board of Directors are now being received, and we are getting a head start on booking venues and partnering with sponsors for our events next year.  This well-oiled machine continues to work at high levels and it really is incredible to behold the drive and commitment of our Directors and committee members.  If you would like to be part of our outstanding team, whether on the Board, on a committee or as a sponsor, now is a great time to get involved and help shape our success in the coming year!

This year has seen its share of challenges throughout the world, many of which will have a lasting impact on our industry.  Our global community has found itself dealing with obstacles in a variety of ways.  We started the year with political challenges in the US with the travel ban, have seen numerous terrorist attacks in major cities across the globe and most recently witnessed the brutal devastation of three incredibly powerful hurricanes in the US and Caribbean and the earthquakes in Mexico.  These events have had impacts across the incentive travel industry that will have long term implications on the programs we promote and operate.  But amidst the struggle, it is heartening to see the spirit of support and caring that is so prolific in our industry.  I am honoured to be a part of a community that faces these challenges head on together and strives to support and champion the destinations and communities that are impacted by these difficult events.  We live in a time when anything can happen, yet we continually see the strength of partnership and encouragement in helping to overcome these challenges.  The power of the human spirit prevails time and time again and it is something I am humbled to be a part of.  Incentive travel programs are an important part of the recovery for impacted destinations and through our efforts we can help these communities recover and thrive once again.

Looking ahead to the last quarter of 2017, we have two more fantastic events in our calendar.  Education Day takes place November 1st at the Boulevard Club and the Education Committee has put together an outstanding line up of speakers and topics.  Be sure to register early as this event is always a sell out!  And we wrap up another great year with our Holiday Social on December 12th at the Shangri-La Hotel Toronto.  Please join us as we celebrate all that we’ve accomplished in 2017.

Finally, I’d like to thank all of our volunteers and sponsors for your commitment throughout the year and in the homestretch of 2017.  We are looking forward to finishing the year on a high note with you all!

Thank you!


Diane Alexander

President, SITE Canada