President’s Message

March, 2018

Increasing your Membership ROI in 2018

2018 is upon us and I am pleased to return as your President for a second year! 2017 was a fantastic year in which we accomplished so many great things, and 2018 promises to be full of success as well. We have welcomed a new Board of Directors with many new faces, and I am very excited with what we have in store for our chapter. This year’s Board includes the following dynamic group of people:

Immediate Past President
John Crowe, Metracon Travel Group Inc.

President Elect
Gabrielle Spanton, Hosts Global Alliance

Vice President Finance

Joanne Hall, Four Seasons Hotel Vancouver

Vice President At Large

Joanne Keating, Meridican Incentive Consultants

Director Education

Rebecca Alexander, Meetings and Conventions Prince Edward Island

Director Sponsorship

Heidi Baillie-David, Meridican Incentive Consultants

Director Chapter Meetings

Suzanne Cowley, Larco Hospitality

Director Social

Debbie Cotton-Burinski, Cantrav Services Inc.

Director Golf

Joeanne Comisso, VIA Rail Canada

Director Membership

Melanie Cook, MGM Resorts International

Director Communications

Melaya Horsten, Ignite Magazine

Our board evaluated the results of last year’s member survey in order to determine
how best to serve our members and continue the years of success that came before
us. After considering the feedback from the survey, the Board has determined that
2018 will be the year in which we help our members increase the ROI on their
membership. In order to achieve this objective, we have undertaken many initiatives
beyond the events we plan that will provide value and education to our members.

Some of these initiatives include:

  • Exclusive, members-only events
  • Enhanced and improved networking opportunities at the events we host
  • Satellite educational and networking events in Vancouver and Halifax
  • Providing education on the resources available to our members outside of our own          chapter including tools available from the global organization and the SITE Foundation
  • New content in our SITElines newsletter that will include more articles about industry        trends, policies and news
  • Creating new ways for our members to connect with members in other chapters
  • A sibling partnership with SITE Ireland to learn how to assist our supplier members in        increasing their ROI (SITE Ireland is 87% supplier based and very successful). Read          further in SITELines to learn more about this partnership.

In addition to the items above, SITE Canada, with the support of the SITE
Foundation, is very excited to partner with Meetings + Incentive Travel magazine on
their annual Travel Market Survey this year. We will be co-sponsoring the survey and
hosting an educational session to discuss the results at Incentive Works in August.
SITE members will have a special registration code to sign up for this event.

The Board of Directors is looking forward to working with our members this year and
we welcome your participation. In 2017 we had over 60% of our members active on
committees which contributed to the success of the year. We are always looking for
new volunteers and encourage our members to get involved, that is a sure fire way
of increasing your membership ROI!

As I encouraged everyone at our Annual General Meeting in February, take a step
outside your comfort zone this year and try something that you haven’t done before.
Join a committee, consider running for the Board, or simply find new ways to make
your membership work for you. We can all grow together, you just have to take the

I look forward to seeing you at our fantastic events this year!

Thank you!


Diane Alexander

President, SITE Canada