President’s Message

August, 2018

Stay in the Know with SITE!

The incentive travel industry is constantly challenging us to stay current on what’s new and exciting, how to manage risk, and how to continually provide extraordinary motivational experiences, etc. Every day presents a new opportunity for us to learn and grow. One of the great things about being a SITE member is the access your membership provides to a wide variety of resources to help you stay on top of what’s happening in our industry. There are four key areas that our members should take advantage of to continue their personal and professional development: formal education, learning through networking, accreditations and written resources.

SITE Canada offers several formal educational events throughout the year. Our annual Education Day will take place on Tuesday, October 30th at the Old Mill. This outstanding event offers engaging speakers and topics year after year to address what is top of mind for our members as well as provide inspiration for their businesses. We are also hosting a live educational event in Vancouver on Wednesday, November 14th. Information for both events can be found on our website at On a global level, SITE hosts quite a few live educational events as well, with its signature Global Conference taking place January 11-14, 2019 in Bangkok, Thailand. For more information on SITE international events, please refer to the SITE Global website.

Networking is a fantastic way to not only keep in touch with your peers and colleagues, but also to learn from them what they are experiencing in our industry. Getting out to an event will help you hear what’s new in the industry, glean stories of experiences that worked really well for groups, or even to explore a new destination with a partner you haven’t worked with before. SITE networking events and other industry events are a fantastic opportunity to gain insights from your connections in the industry. SITE Canada’s next networking event will take place on September 26th at BarChef. This is a members only event, so make sure to join and register before the event sells out!

Another way to ensure you’re at the top of your game is to achieve an industry certification. SITE offers two certifications for members – the CIS (Certified Incentive Specialist) and CITP (Certified Incentive Travel Professional). These designations signal to colleagues, clients and peers, that you have taken the time to educate yourself in industry best practices and hold yourself to the highest standards in service and ethics. Information for both designations can be found on the SITE international website.

Finally, the last, and perhaps easiest, way to educate yourself is to read! There are so many great industry resources at your fingertips with an abundance of information to share. Stay current with our chapter by reading SITELines, check in with Ignite magazine for industry trends and hot topics, and familiarize yourself with all the online resources provided by SITE and the SITE Foundation. The Foundation’s Motivate hub is a fantastic curation of resources that is updated regularly. To access all that Motivate has to offer, please visit

Once you’ve taken advantage of these educational opportunities, consider taking it to a new level with learning by experience and joining the SITE Canada Board of Directors! Our call for nominations will come out mid-September and this is your opportunity to get involved, gain further insight into our industry, make new connections and expand your personal and professional growth.

We look forward to seeing you at our events this fall and sharing in these great learning experiences!

Thank you!


Diane Alexander

President, SITE Canada